Macrosense is the world’s first platform capable of collecting and analyzing massive amounts of anonymous, aggregate location data in real-time.
At the heart of Macrosense are powerful machine learning algorithms that process time-stamped location data and metadata streams from heterogeneous sources – GPS, WiFi positioning, cell tower triangulation, RFID and other sensors – and empower companies and investors to better understand and predict human behavior on a macro scale.
Phase 1: Neighborhood Inventory: what is out there right now?
A detailed inventory of land use, housing, transportation, jobs, culture, recreation, natural resources and historic points is compiled by each neighborhood partner through the use of handheld computers connected to the internet. This information can be updated as needed. Maps, reports, and statistics are generated based on the information collected.